Style Guide

Cardinal Newman Logo
There is one official and primary Cardinal Newman Logo. It is accompanied by an abbreviated version of our initials, CN, for use on clothing and where space is limited.

The Cardinal Newman logo is an intentional design that is recognizable and serves as a visual anchor for countless associations the community has with our brand. It is therefore important to use the logo with fidelity to its design and color palette. The logo should never be distorted or combined with other marks.
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Spirit Marks
An alternative CN spirit graphic is approved for athletics. This graphic element is not a substitute for either of the two logos.
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Mascot
Cardinal Newman has one official Mascot graphic used primarily for athletics. The graphic is a stylized cardinal and uses our brand colors. The Cardinal graphic can be used facing left or right to best suit the design, but should not be used together.
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If you need a logo in a different size or format than available here, please send an email with your request with as much detail as possible.

Color Palette
In addition to the logo, our color palette helps create and reinforce our visual identity. Our colors include Cardinal Red and Cardinal Gold, grey, black, and white. Cardinal Red symbolizes the Blood of Christ. Cardinal Gold symbolizes the Chalice of the Eucharist.
Our colors are defined by specific formulas to ensure consistent use.

Typography
The third key element of an identity system is the consistent use of typography. Cardinal Newman uses four type families, Proxima Nova is our primary font. This sans serif font is used in Regular or Light weights for body copy and Semibold or Bold weights for emphasis and headlines.

Arial, Nunito, or Montserrat are suitable alternatives when Proxima Nova is unavailable. Our supporting font family is Adobe Garamond. As a supporting font, it is best used for headlines and callouts but is not preferred for body copy and long-form copy. Athletics uses a fourth approved font for team and fan wearables, University Regular. This is a common slab or block serif font.

Wearables
General Student Wear uses the Abbreviated CN Logo and school colors to the closest possible match. Regular Cardinal Newman student wear is available through DK Embroidery.  The BirdCage features other approved options but does not carry Student Wear.

The school President must approve all clothing using the Cardinal Newman name, logos, and marks.

Athletic Wearables
To ensure a uniform and consistent look across all athletic teams,  the athletic department has a defined set of elements including the Cardinal Newman, the name of the sport, and the use of the mascot graphic. Please check with the  Director of Athletics before ordering or creating wearables.